Track & Engage© is an intuitive and powerful mobile marketing solution that transforms the geolocation of parcel delivery into an immersive brand experience.GLS France is the first parcel delivery company to deploy Track & Engage©, available throughout France.
Thanks to this powerful new communication channel, our clients capitalise on the attention span of their recipient customers while they monitor the arrival of their parcels on the geolocation interface.
The Track & Engage solution offers our clients the possibility to use the package delivery tracking page ("Track") to communicate with their customers ("Engage") It allows them to :keep in touch during delivery via a new communication channel,prepare for future sales via various loyalty mechanisms,to distinguish themselves by offering a new brand experience.
GLS customers, brands and e-commerce players, have access to a wide range of functionalities to set up and personalise their marketing campaigns while giving free rein to their creativity:numerous formats available: video, image, banner, drawer, etc.display of points of interest on the map: physical shops, partners, click & collect.all types of campaigns possible: promotional offers, web to store, advice, redirection to social networks, sponsorship, questionnaire, gamification, entertainment, etc.
The unique experience offered by Track & Engage© allows you to strengthen the emotional bond between customers and the brand; all this with low marketing expenses and a winning return on investment.
So don't wait any longer to try TRACK & ENGAGE!